He arrived. He hung out for a little bit. Now he's gone. But he's not really gone, just you know, gone if you live in Cleveland. If you live in Miami, he's just arrived. Call him what you want, but he is LeBron James and he is the most marketed athlete of our time.
He made his free agency announcement in a live one-hour special, because he is, after all, the King. The King does what the King wants, except win titles, ha! There are mixed reviews on this decision to leave Cleveland. From a business standpoint, and sports is all about business, it makes perfect sense. He needed to be with a title contender. Cleveland is 'close' to being a title contender, but having a bunch of role players to surround your superstar just doesn't cut it. Okay, let's be fair, Shaq is not a role player, but he's 38 and over the hill, and he's not about to win anybody anything in the last 2 years he plays. So Lebron needed help, and it didn't look like the Cavaliers were getting him any. They got Antawn Jamison last year at the trade deadline, and he turned out to be a playoff bust. He may now be the next Cleveland superstar, lucky him.
So LeBron searched high and wide, or vice versa, and had to make his decision. I enjoy that the Nets have an extravagant Russian billionaire owner who thought he could sway the King. Lebron wasn't going to the Nets, or Knicks, it just wasn't happening. They are so far away from being contenders it's not even funny. But best of lucky to the Sexy Serb and his 5-year championship plan - I hope it works (it won't). So LeBron had to go where he thought he had the best chance of winning, and after Bosh signed on, he had 2 of his Olympic buddies on the same team, and the contracts began to fall into place. There is a new 3-headed monster in the NBA, and it's the Miami Heat. This is similar to when KG and Ray signed on with the Celtics, albeit this new monster is younger and has more lift. Although, I do recall in 2004 when the Lakers signed on Gary Payton and Karl Malone to join Shaq and Kobe, only to lose to Detroit in the Finals. Ha!
More importantly than the signing, however, is Lebron's legacy. People are either digusted or appalled at the level of ego that has gone into his team selection, and it is disgusting, but it's also a product of the environment he has lived in. Lebron James has been wooed by the NBA since he was 16. He life has been a media circus. He was pride of Akron and he was destined to bring Cleveland a title. Or so it was thought. You can only ordain someone so many times before they believe their own hype, and clearly Mr. James does. There is no question he is a great player, but is he a great player when it counts the most? He wasn't in the playoffs when he kept getting sent home early, and that separates a great player from a championship player. Clearly he needs the support structure, and now (we think) he has it in Miami. He will be allowed to have an off night. I mean, he clearly has to win the title, but he has a much better chance now than in Cleveland. His eye is on the prize, and the prize may be in Miami.
Now, basketball aside, he is coming off as an egotistical douchebag, and the Heat will be the most hated NBA team next season. Most people normally hate the Lakers, and for good reason. They suck. Now, everytime Lebron takes the court, especially in selected cities, he will be booed out of the arena. The build up to his free agency and the television special, both unnecessary, were a product of the media and an audience who enjoy a spectacle. I expected the fans to be disappointed, although I think owner Dan Gilbert went a little too far with his bitterness. Your star was a free agent and went to a better team, sometimes stars do that. He shouldn't have guaranteed a title for Cleveland before Lebron gets one, that's just dumb. He shouldn't have called Lebron a coward. People use that term for terrorists and gunmen, not free agent athletes. He should have taken the high road and said he was disappointed on the decision but wishes Lebron the best of luck. Or not. Actually, next time the WWE is in Cleveland, I'd like Dan Gilbert to be the guest host so he can cut a promo on how much he hates Lebron and then hit a guy in a Miami Heat jersey with a folding chair. Now that would be spectacle.
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